HomePlay is a conceptual sports bar and restaurant that’s main concept is that the theme is different based on location. The modern style and branding is meant to bring in sports fans from across the country, especially on gamedays. Inspired by the city that it’s in, each restaurant is built off of decades of sports culture and embodies the fans. Utilizing a strong relationship between typography and iconography, HomePlay creates a brand that caters and gives back to those that built the culture. The sleek colorway and witty branding create a welcoming environment that ignites hype, embraces culture, and puts the fans first.